You didn’t make a sale. You took a deposit.

That’s the uncomfortable truth sitting behind every voucher in your system, and it’s why a huge December so often turns into working for free by March.

Let’s fix that.

You’ll see the numbers behind a $213 million national spa group’s voucher strategy and why almost half their revenue comes from gift cards. You’ll learn what “breakage” is, how to find your own number this week, and what it changes about the way you sell.

Then the playbook. Cap the promo. Stagger the expiries. Protect your peak times. Hold the money until the work is done. Know exactly what unredeemed vouchers will cost you the day you sell.

Vouchers aren’t the enemy. Spending the deposit is.

Ready to go deeper? PROJECT PROFIT and GIRL MATH short courses break it all down, step by step.

If you need a little guidance with what’s right for you, FILL OUT THIS FORM